Your regulatory expert.
In your pocket. On demand.
The on-demand compliance assistant built for cosmetics and novel nicotine brands operating in European markets. Ask a question. Get a sourced answer. In seconds.
The Six Pillars
Six tools. One assistant. One price.
Everything you need to operate confidently across UK and EU regulated markets - in a single subscription.
Regulatory Q&A - Ask anything.
Every question you have been afraid to pay a consultant to answer. Cited to the source regulation, article, and annex. The compliance expert on call you could never justify hiring full-time.
Ingredient Status Checker - Banned, restricted, or fine?
Search by name, CAS number, or INCI. EU-wide status, member-state deviations, max concentration limits by product type. Not a yes/no lookup - the full position.
Horizon Scanning - Know what is changing before it changes.
Monitors regulatory developments across your chosen markets. Linked directly to the official source. Personalised. No noise.
Compliance Calendar - Never miss a deadline again.
Every key deadline, submission window, transition period, and enforcement date relevant to your target markets. The brands that survive enforcement waves are the ones who knew the deadlines.
Industry News - Stay sharp. Stay current.
A curated news tab aggregating what is happening across cosmetics or novel nicotine, across Europe. Your single point of reference.
Ask the Expert - Real humans step in.
When the AI reaches its limit, escalate directly to the Arcus compliance team with one click. The moment self-serve becomes expert support.
The Reality
Here is what everyone else does.
None of those are good options.
The EU framework sets the baseline. Every member state adds its own layer. Ingredient restrictions vary by market. Notification timelines differ. Enforcement priorities shift without warning. If you are scaling across Europe without a regulatory team, you are operating blind.Pay a consultant £5,000 to answer a question that should take ten minutes.
Spend hours down a regulatory rabbit hole and still are not sure they have got it right.
Just wing it and hope nothing bites them.
Up and running in minutes.
Step 1: Choose your vertical.
Cosmetics or novel nicotine. One subscription, one focus. Everything is built around the regulatory environment that is relevant to your business.
Step 2: Select your markets.
Tell MAVRYX® Assistant™ where you sell - or where you plan to. Q&A, horizon scanning, ingredient checks and calendar all filter to those markets only.
Step 3: Ask your first question.
Type it like you would text a colleague. Get a sourced, structured answer in seconds. Install the app to your desktop or home screen.
One price. One user. Everything included.
Annual saves you £360. Monthly gives you flexibility. Either way, you replace hours of research and stop the £250/hour consultant call every time you have a question.
Monthly
Maximum flexibility
- Regulatory Q&A - cited to source
- Ingredient Status Checker
- Horizon Scanning, personalised
- Compliance Calendar
- Industry News tab
- Ask the Expert escalation
Annual
Save £360 vs monthly
- Everything in Monthly
- Save £360 (£1,140/year)
- Cosmetics or novel nicotine vertical
- Unlimited European markets
- PWA install - desktop & mobile
- Priority Ask the Expert
Frequently Asked Questions
Who is MAVRYX® Assistant™ for?
Cosmetics founders scaling into Europe. Novel nicotine brands navigating TPD, MHRA, and member state notifications without a regulatory affairs team. Product leads and compliance managers.
Is this a generic AI chatbot?
No. It is a curated, cited regulatory knowledge base - maintained by real researchers - with a conversational interface. Every answer is cited to the source regulation, article, and annex.
Does this replace a consultant?
For everything except high-stakes legal advice - yes. Daily questions, ingredient checks, deadline tracking, horizon scanning. When you do need a human, escalation to Arcus is one click.
How is this different from Cosmedesk, PRIMS, or Freyr?
Those charge thousands per year and are designed for in-house regulatory affairs teams. MAVRYX® Assistant™ is built for the brand that needs to learn compliance, not just manage it. £95/month, founder decision.
Can I cancel anytime?
Yes. No setup fees, no hidden costs. Cancel anytime.
You are already operating in one of the most regulated industries in Europe.
The question is whether you are doing it blind. MAVRYX® Assistant™ gives you the knowledge base, the ingredient intelligence, the deadline tracking, and the expert escalation path - all in one tool, at a price that makes sense for founders.